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I think there's a few layers to this:

1) Forstall apparently wants to be CEO, and run the company. That puts him at odds with Cook (the CEO), and Ive (who wants to drive Apple's design decisions).

2) He's divisive. There's claims that neither Jonny Ive nor Bob Mansfield would talk to him without Tim Cook mediating. There's also claims that he "managed up" (showed off to the boss) better than he "managed down", and stole credit while deflecting critisism.

3) He was the guy in charge of Siri and Maps.

4) He was probably the one driving the post-Jobs war with Google.

Siri and Maps are Apple's way of fighting Google. Siri competes with Google Search, and Maps competes with Google Maps. There are reasons why Apple wants to spite Google, but the whole strategy could also be Scot Forstall's way of creating his own empire in Apple. Going head to head with Google requires lots of resources, which would all be under Forstall's command.

I don't think it's a good gamble for Apple. Google doesn't really hate Apple. I bet they'll port everything they can to iOS, as long as they can keep pushing their ads. Nexus might see Apple as a competitor, but Nexus isn't worth as much as adwords. As Eric Schmidt said in an interview - "It's their call".

If Apple goes down the path Forstall wants, they'll be going head to head with Google in the things Google is best at. If they stop trying to turn into a data / AI company, they can focus on what they do best - making easy to use devices which sell like hotcakes, and command a fat profit margin.

Android will hurt them, but as long as they focus on their core strengths (hardware, marketing, industrial design, interface design, and integration) they'll continue to do pretty well. They milked the iPod for a decade, despite there being plenty of better value competitors. They can do the same with the iPhone. They can do the same with whatever the next big thing is. I'd say going to war with Google will be at best a waste of time, and most likely a string of humiliating losses.




Spot on. I can't help but add that on the day Apple is getting a lot unwanted press, the company you paint as Forstall's rival, Google, is also on HN front page with a remarkably quiet announcement of a $399 10" 300 dpi tablet.

I hope this marks a low for Apple. All things considered, they could do a lot worse. Hopefully they will only keep improving.


The only reason I'd buy a Nexus over an iPad is if Google offers great integration (search + maps) on the Nexus, but Apple blocks them from doing the same on the iPad.

If Google was a hardware company (not a search company) I could see why they would screw over the iPad by not porting their apps. But Google is not a hardware company, most of their revenue comes from search. They want Google search (or the next generation, interfaced with their Siri clone) on every phone and tablet. That's why they make Android open source.

Apple can try to screw over Google, by blocking Google apps (or just not cooperating with Google on integration). They can offer their own search and maps, but they'll do a crap job, and end up screwing their customers. It might hurt Google, but it will also hurt Apple (as Android will have a big advantage).

The best thing for both companies is cooperating to get Google features on the iPhone. Sure, Apple may resent Android, but they are just going to have to suck it up. If it weren't for Android, Microsoft would be making the leading iOS substitute, and I can't see either Apple or Google loving that.


So with Forstall gone do you think the Apple front of the patent wars might calm down a little?


I doubt it. They'll still sue Samsung. They just won't try to beat Google at search.


I regret that I have but one vote to give this analysis. Spot on.




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