I'd like to know why it works. Does "10x superior onboarding emails" mean 10x better retention/conversion numbers? Backstory: I've been trying to improve retention in a complex system with ~10^5 users, and email doesn't seem to add too much gain. Focusing effort on the website seems to have a larger effect.
How are your emails 10x better? Is it the schedule (Day 1 ... day 4 ...day 7) of emails? The content ("Become a power
user like Zach...")?
Unless you say why it is better, it is hard to see if that it is a no-brainer.
It's the increased frequency (5 "story emails" in first month trump 1 "transactional (welcome. login here…) email") and the fact these emails are a chapter in a story, specifically that someone has registered for your service: you can assume that you have piqued someones curiosity with your proposition: now push (well, drip) it down their throat with a sequence.
(I would not have been so confident with my copywriting if i didn't know it.)
How are your emails 10x better? Is it the schedule (Day 1 ... day 4 ...day 7) of emails? The content ("Become a power user like Zach...")?
Unless you say why it is better, it is hard to see if that it is a no-brainer.