It's worth noting that Dixon's eventually scaled back its high-street presence completely and is now found only in airports. If his role at Dixon's was what got him a job at Apple, I'd be really surprised!
Dixons is just one brand of Dixons Retail (formerly DSG International) which also owns Currys, PC World, etc.
They rebranded all their high street stores to Currys.digital, and although store numbers have been declining, they are still a regular fixture on high streets.
That would explain why Currys and PC World are also ridiculously awful.
Every time I go into one of those shops, it's because I need something immediately, to take away. They never have it in stock, and ask if I'd like to order it. If I wanted to order it, I'd do it myself, online.
I can't believe it's still a viable business model.
Granted they provide convenience and the ability for customers to use products in store before purchase, but I can't believe people still pay the price premium.
I've only stepped foot in their stores twice in the last couple of years; once to try out the new Retina MacBook Pro and once to inspect televisions before buying one online for ~£400 less than their price.
