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I don't think Samsung's advertising hurt either. Many of which directly targeted (made fun of?) Apple users.

Stuff like this: https://www.youtube.com/watch?v=nf5-Prx19ZM

They've been showing that non-stop in the states.




That's actually a pretty neat ad.

So far the only ad I've seen for the SIII in the UK is this one: https://www.youtube.com/watch?v=OsP-S2nETCc

With selling points such as "it understands you", "keeps track of loved ones", "recognises who you are", "follows your every move", "waits till you're asleep", it sounds like a commercial for a bloody serial killer.


With selling points such as "it understands you", "keeps track of loved ones", "recognises who you are", "follows your every move", "waits till you're asleep", it sounds like a commercial for a bloody serial killer.

I watched the ad you posted. It's bland.

It's too bad that they didn't have something edgier, especially with those quotes you mentioned. Maybe even something a bit more like this, from a few years ago?

http://crystaltips.typepad.com/wonderland/2006/02/new_psp_ad...


I assume the reason it's bland is because it was designed to be translated into a bunch of different languages, most likely to be used across the whole of Europe, if not the Middle East and Asia as well.

I would guess the copy wasn't written in English, and whatever message it was intended to convey was lost in translation.

It's not quite as bad as the bland multinational ads we get where they have the audacity to dub English over foreign vocals, but it's not far off...

Edit: A sample of the latter for the uninitiated: https://www.youtube.com/watch?v=4IqMa7LOtgo


Geeze, they're even copying Apple's "make fun of the market you want" advertising.

http://www.youtube.com/watch?v=PYP1Tjgt1Ao

Just joking. The Samsung ads are kinda funny


I am particularly fond of the samsung ad that has the line (in response to somebody claiming they need an iphone because they are creative) "Dude, you're a barista".

It's not very nice, but it definitely got a good belly laugh out of me.




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