I agree there is a problem with the lack of knowledge, but I wouldn't assume that it is all regarding "shadowy private companies". A number of public privacy scares like the concern of Gmail reading people's email seem to fall into the same category.

Again, there are good and bad players on all sides, but my point was simply that ignoring reality and making a complete swing to no monetization for content seems to assume all players on one side are bad. A more open standard that allows clear knowledge is probably a better direction for Microsoft to pursue.