I know people celebrated Microsoft's decision to do this in IE10, but this is what many of us were saying would happen. The relationship with the Do Not Track flag was always tenuous so flagrantly ignoring the spec (which indicates that default on is wrong) was simply going to cause companies to ignore the flag completely.
Regardless, this whole thing is silliness in the extreme. I wonder if this means yahoo is going to start allowing requests with the evil bit set as well :).
> DNT fits naturally into this process. Customers will receive prominent notice that their selection of Express Settings turns DNT “on.” In addition, by using the Customize approach, users will be able to independently turn “on” and “off” a number of settings, including the setting for the DNT signal.
They support the NAI which enables you to turn off various tracking bits. Let's not go around shitting on a whole type of business wholesale because of a few bad actors, hm?
You say "they" like all advertisers support this initiative. They don't. I was careful not to include all.
I can assure you that not everyone will follow it. Google is a part of NAI and they were found guilty by the FTC to be circumventing Safari preferences.
Regardless, this whole thing is silliness in the extreme. I wonder if this means yahoo is going to start allowing requests with the evil bit set as well :).
(http://en.wikipedia.org/wiki/Evil_bit)
EDIT: also, didn't IE revert this change?
http://blogs.technet.com/b/microsoft_on_the_issues/archive/2...
Well ... Sort of
> DNT fits naturally into this process. Customers will receive prominent notice that their selection of Express Settings turns DNT “on.” In addition, by using the Customize approach, users will be able to independently turn “on” and “off” a number of settings, including the setting for the DNT signal.