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> Once they are in a position to increase margins without risk of lost market share

That day may never come.

edit: Every quarter with margins in the single digits is additional evidence that it won't.




Single digit margins on $14 billion dollars in quarterly sales is still lots of money. 2.5%, as an example, is 350 million dollars a quarter, which is still 1.4 billion dollars a year.


I fully expect it to never come. I don't think it really matters. Amazon will continue to take market share off physical retailers, expand its product range and push into new markets.




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