It is pretty clear that they care about their competitors, but they also don't have to at the same time. People are so locked into the apple marketing that they don't even want to know what else is out there.
Uhh, I got to hear this firsthand when looking at a Galaxy Note a few weeks ago. I was looking at the Note to see if I can fit the damn thing in my pocket and two BestBuy employees were BSing about "android people". "Yo, I don't even care what other features android has, I'm apple fo life!" to which the other guy agreed.
This is sad for society and wonderful for Apple. Apple's marketing is so strong/effective that at some level, they don't even have to pay attention to the competition, particularly when their customers think that every smart phone is an iPhone.
However, as said above, it is clear that they do care about their competition and if aggressive marketing from other companies (Re: Samsung's commercials), they may have a bigger battle to fight.
This is sad for society and wonderful for Apple. Apple's marketing is so strong/effective that at some level, they don't even have to pay attention to the competition, particularly when their customers think that every smart phone is an iPhone.
However, as said above, it is clear that they do care about their competition and if aggressive marketing from other companies (Re: Samsung's commercials), they may have a bigger battle to fight.