I think the real point he's making is that it shouldn't be free. Stop giving away your work for free. This is what made the iOS market so hard to make money in.

What, you spent 4 months working on that app? Dammit 1.99 is just too much to pay for that. Oh it's free? What the heck are these ads doing here. I hate your ads. Go F* yourself. Seriously. I got a support email today that told me to "Fuck off" because of the ads in one of my free apps. The race to the bottom isn't a good thing for anyone.