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>>>> For law firms that built their entire client acquisition strategy on Google, this is an existential shift.

Oops. I guess it's back to billboards along the freeways.



Or in person ads that are so ridiculous you can't _not_ remember them.

I'm talking to _you_, "Yo, Pain Law, Yo" subway guy.


haha, fwiw this is (surprisingly) still very effective. I imagine we will also start seeing ads on robotaxis soon once they figure out they have "unexplolited" eyeballs


You mean on the outside of the taxi, or the inside? If you meant outside, semitrucks often advertise for companies that don’t actually own them. If you meant inside, some airlines already do this with ads that play on the entertainment system before the flight, a lot like how old movie theaters used to.

Augmented reality adblockers can’t get here soon enough.


> If you meant inside, some airlines already do this with ads that play on the entertainment system before the flight, a lot like how old movie theaters used to.

Air Canada did this once to me years ago with the audio piped over the plane PA system - I doubt I can personally take credit for them ceasing the practice, but I sent complaints to both Air Canada and each of the advertisers, and haven't seen that again since.


Maybe they'll adjust routes to optimize driving by certain sponsored locations.


NY cabs have had ads in the backseat on a monitor for years


One of my ideas 20 years ago was AdSense for cars. Random people get paid to put magnetic ads on their cars and earn based on how much and where they drive.


This was a good idea 20 years ago! There have been many of these since, including healthy revenues or minor acquisitions. You could have been part of it!


It existed for Laptops 20 years ago (or a little less). You got sent stickers to put on your Laptop and had to send weekly pictures with you Laptop and people in it, then you got paid.


Or google maps search or back to YP or Yelp.

And also they seem to continue using FM broadcast stations to carry their messages.




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