I'm going to have to pick the other side on this one. It's an unfortunate result of capitalism that being what some people call "unethical" usually rewards businesses with success. You'll struggle to find any major successful business that didn't get to the position they're in by doing some unethical (and not always in a balsy but harmless way as was done here) things to their competitors. Look at Newscorp, spying on people to get news. Or Apple using unethical manufacturers. Or Microsoft, stealing software. It happens every day, and when it gets to such a corporate level, it's often labeled corporate greed, but honestly it's not. All it is is intelligent business leaders realizing that it's better for their company to do something unethical and take the heat for it than to do nothing at all.