I imagine it is like becoming a supplier for McDonalds.
The penalties for not delivering on timelines and production goals, and the scale being requested can mean substantial changes to your business. I remember a friend whose company was in talks with Apple telling me that there was some sense of relief when the deal fell through, just because of how much stress and risk and change the deal would entail.
However, a missing component could put tens of billions of dollars of revenue on the line for Apple. It is easier to say that any supplier Apple picks has to then quickly grow to the scale and process needed - and failing to do that successfully could very well be a fatal slip for the supplier.
Even in the iPod days, Apple often would invest in building out the additional capacity (factories) to meet their projected demand, and have a period of exclusivity as well. This meant that as MP3 player demand scaled up, they also wound up locking up production for the micro HDD and flash ram that competitors would need.
The penalties for not delivering on timelines and production goals, and the scale being requested can mean substantial changes to your business. I remember a friend whose company was in talks with Apple telling me that there was some sense of relief when the deal fell through, just because of how much stress and risk and change the deal would entail.
However, a missing component could put tens of billions of dollars of revenue on the line for Apple. It is easier to say that any supplier Apple picks has to then quickly grow to the scale and process needed - and failing to do that successfully could very well be a fatal slip for the supplier.
Even in the iPod days, Apple often would invest in building out the additional capacity (factories) to meet their projected demand, and have a period of exclusivity as well. This meant that as MP3 player demand scaled up, they also wound up locking up production for the micro HDD and flash ram that competitors would need.