My favor part of the article is where he talks about landing Pepsi as a client - granted he hustled a bit, but a major reason for the success was that his neighbor was friends with the CMO on Linkedin. So, his hustle helps, but without the network, he likely wouldn't have gotten anywhere. Nothing wrong with that - that's the way life tends to work, but that's not exactly something that anyone can replicate in trying to land a major brand.