But, on the other hand, even if we'd paid a service to do it we still would have had to help a lot with the script. Which was one of the most costly (time consuming) parts.

About 8 hours. It was basically two half days to get it to what you see there.

So, to your point, our time was probably the most costly part. :)

Background music of some kind is on the short list. We wanted to get it out there and see what it does for conversions as is (we are testing it against an image on our home page. we will probably blog those results as well).

Check out vidyard.com to get analytics on the video directly.

It looks pretty decent and gets the message across. I would suggest to add either sound fx or background music to spice it up a little bit. :)