I think that's provably untrue based on the fact Saturday morning cartoons were massively popular as a curated content feed on TVs through the 70s, 80s, and 90s. Kids (including me at the time) loved them and sank many hours into watching them. They were wholly approved by my parents, to the point where sometimes my parents would watch with me. Unless kids have fundamentally changed (which seems unlikely) the differentiating factor is almost certainly that kids simply now have access to far more unsuitable content.
My parents didn't let me watch saturday morning cartoons because my mom felt that the ad breaks were harmful to children. In fact, the TV was set to PBS and there was a plastic cup glued over the channel knob.