I did. First I thought it was a joke, then I got confused before figuring out what she meant.
If you're the first, you can certainly take control of the market now.
When studivz was getting popular in germany, what they did was 'seed' universities with a few people handing out flyers for a couple of days, after which the viral effect kicked in. You may want to also add a viral effect - for example, a room-for-rent site in germany I know of allows people to print out the ad in a way that can easily be hung up on hallways or in schools. This template points back to the site, which furthers growth.
Another easy way to grow quickly is to allow people send the ad they just posted to a few email addresses, but this will lead you to a spam problem, as spammers will use you as a relayer.
If you're the first, you can certainly take control of the market now.
When studivz was getting popular in germany, what they did was 'seed' universities with a few people handing out flyers for a couple of days, after which the viral effect kicked in. You may want to also add a viral effect - for example, a room-for-rent site in germany I know of allows people to print out the ad in a way that can easily be hung up on hallways or in schools. This template points back to the site, which furthers growth.
Another easy way to grow quickly is to allow people send the ad they just posted to a few email addresses, but this will lead you to a spam problem, as spammers will use you as a relayer.