When they rolled out their new logo, and the new site, people were surprised to learn that the old logo was 25 years old. It didn't look 25 years old, and it stuck around because it never looked dated like their other logos.
Now I'm afraid their new logo and branding is repeating the same mistake as their old ones. It looks like a 2012 logo now, and in ten years it will really look like a 2012 logo.
That may be so but I think the time is right for them to put their best foot forward. Things have been moving away from them, so all this recent repositioning comes across as smart. If its wrong later change it later. Iterate, be responsive. I applaud their efforts and newly engaged approach.
I agree, I much prefer the old logo. It stood the test of time and to be honest was much more interesting without being garish. The new logo just looks plain, boring, and forgettable.
Now I'm afraid their new logo and branding is repeating the same mistake as their old ones. It looks like a 2012 logo now, and in ten years it will really look like a 2012 logo.