Next step: create a Facebook app that lets you export your foldable.me to a facebook profile picture, maybe with something that lets you do a nice integration of profile picture + timeline cover photo.
foldable.me goes viral as friends see their friends use the site. You end up with tons of people using the site who would never consider paying $12 for a piece of coloured cardboard...
but once they get an emotional attachment to their avatar you can follow up with some lifecycle emails to convert them into a purchasing customer.
You could also have a feature where friends could gift their foldable.me to other friends.
foldable.me goes viral as friends see their friends use the site. You end up with tons of people using the site who would never consider paying $12 for a piece of coloured cardboard...
but once they get an emotional attachment to their avatar you can follow up with some lifecycle emails to convert them into a purchasing customer.
You could also have a feature where friends could gift their foldable.me to other friends.