The thing is that it didn't work for that objective. It didn't seem to have any meaningful impact on all on the Metas and Googles out there. They control the user base and people depend on their products, it was trivial for them to get full consent like they've always done with their Terms & Conditions.

At the same time, it was a heavy burden for data-oriented EU startups like mine. I've spent a few hundred hours dealing with GDPR, it felt like it was designed to stick it to the big companies without any thought on how it would affect the rest.

And it's been a low-level but ever present friction for users.