Yes, it is harder to overeat or get addicted on natural fresh fruits, and there's less of a negative effect. But if you do, you're still back to square one: significant insulin spikes, a tendency to turn those calories to fat just like pure sugar, and some of the detrimental health effects mentioned in the article.

You mentioned honey, and I don't know which group you assigned it to, but many people make this mistake: honey is "natural", but it is every bit as pure and unhealthy a sugar as high fructose corn syrup, or similar.