This idea has been around since at least a decade ago. The truth is, only a fraction of customers care about ads or privacy, and only a fraction of technical people in that group are capable of doing network filtering (VLAN, MITM, DNS blocklist, whatever). The absolute numbers are so small, as long as manufacturers can extract enough value from the remaining 99% of customers, they just don't care.
I have had a lot of friends amazed by the fact that when they connect to my home Wi-Fi they stop seeing ads. Zero of them interested in implementing something similar in their home.
the other thing is that it would not be as effective as presumed because 5G cell service in residential areas in the US is spottier than people realize. A lot of us are relying on WiFi calling.
I have had a lot of friends amazed by the fact that when they connect to my home Wi-Fi they stop seeing ads. Zero of them interested in implementing something similar in their home.