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The data on EveryBlock is very nice because it gives the average consumer access to very useful information like the crime blotter for a ZIP code.

Starbucks' sophisticated demographic analysis most likely far exceeds any data that EveryBlock would ever offer.

"even searching out parking lots with many oil stains because that indicates heavy traffic."

Maybe, they even literally wrote the book on it. Arthur Rubinfeld is the person given credit for managing the expansion of the Starbucks chain from 100 to 4,000 worldwide. http://www.amazon.com/Built-Growth-Expanding-Business-Around...

http://www.strategy-business.com/press/16635507/08211




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