Indeed but it feels like a lifetime ago. I miss those days where I would look up to google and their products, as something new, cool and "not-evil".

Maybe. But if the founders were at all pre-gold-rush Internet people, sentiments like "don't be evil" seemed (in my impression at the time) more the genuine norm than the exception.

It's pretty clear they've been full evil for a while. It's documented at least back to 2011 but the rest of us didn't clue in for a while after.

"Don't be evil."

"Do no harm" is the doctor thing.