I guess the complaint is that electricity production is not zero emissions in most of the world, so it could be considered misleading.
I don't think it makes sense, ICE vehicle emission ratings have never included the drilling, refining, and transportation of fuel, and the alternative is for every vehicle to just advertise "unknown emissions" because it's impossible for the manufacturer to know anything beyond what the vehicle itself produces.
There are still emissions during production and decommissioning. And cars are sources of noise and light, and emissions due to component wear (tires and brakes, probably others as well). A specific car may be not as bad as others for the environment, but there is always some impact.
The term "zero-emission" has a specific meaning for the DOA, EPA, and CARB specifically referring to the tailpipe and combustion emissions produced when operating the vehicle.
