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Yep:

Where did all this start?

I was going through old math/sketching graph paper notebooks and didn't want to lose some of the work in them, so I started scanning pages. I took the more comic-y ones and put them up on a server I was testing out, and got a bunch of readers when BoingBoing linked to me. I started drawing more seriously, gained a lot more readers, started selling t-shirts on the site, and am currently shipping t-shirts and drawing this comic full-time. It's immensely fun and I really appreciate y'all's support.

http://xkcd.com/about/




The important lesson here is that some business models absolutely do work for the particular person. I have no idea what number of pageviews you would need to support a full-time t-shirt selling business. I imagine the conversion rate is frighteningly low. But it really is true that you can make a business out of any sufficiently highly-trafficked website with a sticky audience. But you have to match the costs with the revenues.



> sticky audience

xkcd has sticky content, too.




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