My most charitable interpretation of the perceived misunderstanding is that the intent was to frame developers as "the user."

This project would be the developer tool used to produce interactive tools for end users.

More practically, it just redefines the developer's position; the developer and end-user are both "users". So the developer doesn't need to think AND the user doesn't need to think.

I interpreted it like "why don't we simply eat the orphans"? It kind of works but it's absurd, so it's funny. I didn't think about it too hard though, because I'm on a computer.