> In the end, Proven’s lawsuit likely cost the company serious time and cash—and generated little but bad publicity.
There's no such thing as bad publicity. People say this for a reason. It's true. I'm willing to bet that their sales have only increased since this started.
There's absolutely such a thing as bad publicity. Entire products and even companies have tanked because of bad publicity. I don't know why this myth continues to be so prevalent.
You're right! I'm off to the next Fyre festival and making sure my bag is secure with a Proven lock..... I wonder if Dassani still exist so I definitely can quench my thirst.
There's no such thing as bad publicity. People say this for a reason. It's true. I'm willing to bet that their sales have only increased since this started.