Thanks for bearing with me, I am sincerely trying to understand your mindset here.
So this is really a signalling thing? If you bought a Framework laptop you'd be signalling to your peers that you're ambivalent about supporting an ideology that obviously you fundamentally disagree with and is unanimously despised within your groups?
By buying a Framework laptop I'm signaling to Framework that I don't care about their support of the ideology. My ideal outcome here would be that Framework's support of DHH would directly and unambiguously result in a dramatic loss of sales, which would signal to the world that supporting such ideologies is toxic to your brand.
And, sure, my peers play a role too. What message do I send, for example, to my transgender friends when I demonstrate that I don't mind Framework's public support of DHH's public transphobic rhetoric? What message do I send to my non-white friends when I demonstrate that I don't mind Framework's public support of DHH's public "the UK was better when it was all white" rhetoric? Et cetera.
So this is really a signalling thing? If you bought a Framework laptop you'd be signalling to your peers that you're ambivalent about supporting an ideology that obviously you fundamentally disagree with and is unanimously despised within your groups?