1. I can't do everything. But I can deliver 99% of the work needed out there.

2. I started out cheap. Current rates are at $100/hour with a set minimum.

3. Offer them a chance to get to know you for free.

4. Talk about what they want to hear.

I'm not sure I would want to attract the sort of clients he gets.

You mean you don't want to work with great people? People like Mark, who is focusing on disrupting the online payment industry. Or maybe even Robert, who is getting amazing growth through a simple Facebook statregy. I mean, of course I want to work with them. They are just amazing.

Maybe you just want to sit in your office all day, writing yet another interface class. Not me. I want to be where the action is.