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I think of a friend who worked at a bank, and a colleage decided to show him "how the world really worked"

He got out a big printout and started showing the different demographics and their habits.

"<ethnic> woman, with a little bit of college" - she will get a credit card, charge it up to the limit, then make the minimum payment... forever.

"<ethnic> man, no college" - he will get a credit card, charge it up to the limit, might make one payment, never make another payment ever.

Then he went on to say, corporations will slant their advertising to target demographic #1 with credit card advertisements. They will make their advertisements disappear from view from demographic #2.

I kind of wonder if the whole vending system is slanted around these kinds of things. Sports fan, uses phone indiscriminately for everything, sell him an impulse snickers bar with an app, then load him down with ads for payday loans.



Nothing against sports fans, but your comment made me wonder if all the grocery stores hopping on the “game day” wave for advertising campaigns are doing so bc their data shows that sports fans are easier to sell to.


They’re certainly (stereotypically) much less likely to know the “normal” price for something than their (stereotypically) wives do.

So, yes, way easier to sell to.




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