It's PR. If it isn't blatantly superlative then it isn't worth pushing. Ever notice how every episode of every tv show is "The best episode yet" or "The most exciting season finale ever" or "The most suspenseful reveal you've ever seen?"

The past is the past, you are now, and you are the best most amazing super duper thing ever conceived by person kind for the benefit of the universe and our personal profit. dattebayo.