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Isn't more a case of Apple is simply benefiting from no-one doing anything very interesting. There is nothing really interesting about the iPhone 5. It continues the grand tradition of being a little better than its predecessor, but not much else. It certainly isn't going to cause waves in the Android community, just as nothing going on in the Android community is going to hurt it.



There is nothing really interesting about the iPhone 5.

Compared to the feature churn over in the Android space, I'm not sure the iPhone has ever done any one thing that's particularly interesting. Never done a 3D screen, years behind the rest of the world to get 4G, hasn't done that stylus thing, behind the game on voice recognition, etc. Compared to Android, it would be fair to say that, considered all by themselves, iPhones are downright boring.

And I think that's maybe a big part of their success. (disclaimer: wild speculation ahead) For most people, the consumer electronics space is this big confusing morass of acronyms that nobody understands and subtle distinctions of feature set and whiz-bang gimmickery and just general confusion. It's a horrorshow combination of making people feel confused and inferior ('cuz they don't really understand all those acronyms) and the paradox of choice. And then someone in a blue shirt (polo, not tee) walks up, and it manages to go downhill from there.

Compared to that, Apple's a relief. You want a phone? OK. The new one, last year's model, or maybe the one from two years ago? Now you want a computer? OK. Laptop or desktop, and big or small? After that it's just a couple minor customization options, and you're done with choices. The whole experience is downright pedestiran - the products are pedestrian, the store is pedestrian. And that's perfect, because y'know what? For most people, a phone doesn't need to be interesting. It's an appliance. People may want their appliances to be pretty, but they also want them to be boring.




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