Yeah, I think right now the game only asks players to create a profile when they share a challenge link with a friend for a 1vs1 race.
We wanted the racing experience to feel as frictionless as possible, but I agree that for new users it can be unclear that creating a profile is even an option.
From what I understand, Gamesnacks is targeting the game primarily at their existing player base, so they expect most players to already have a profile (since it’s the same one shared across all their games). Still, I think this game has the potential to attract new users to their platform, so making the profile creation option easier to discover would be a good idea.