Social media is the RSS feed and has been for like 15 years. Short form posts that link to long form posts. Social posts that link to the content you've published wherever. The change in recent years is ppl skipping the self-hosting/POS part of the POSSE and posting directly on the social media sites because they were convinced to do that and the social media sites were discouraging users from travelling off-site etc. We just need to get away from using social media sites as the hosts of our content and back to the POS part.