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That is at most temporary. I expect within the next 5 year "partner products" and "LLM-optpmized content" will take the place of SEO.

The economic dynamics did not change and the methods will adapt.

Why wouldn't Google sell advertisers a prominent spot in the AI summary. That's their whole deal. Why wouldn't OpenAI do the same with (free) users.?



Because that’s not how LLMs work.


They have many ways to manipulate the LLM's results, for example they can use a lot of the same mechanisms that are used to block or filter out inappropriate material.


Given that there are entire forums devoted to successfully doing just that (easily) my point stands.




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