> The marketing side of the business is very data driven with lots of very intelligent statisticians and scientific testing for ad placement and ad content, etc [...]
We'll see that and raise you: βIt is difficult to get a man to understand something, when his salary depends on his not understanding it.β (Upton Sinclair)
If I can cut my company's ad spend by an order of magnitude and still get the same sales... you really expect me to believe I won't get a fat bonus next year? Really?
Companies and investors do no behave rationally. If they did, there would be no ai industry, no buying gsuite and ms365 at the same time, no buying teams and zoom at the same time, and no return to office, among many other things that are part and parcel with the "modern" business structure.
Really a lot of these plays are about satisfying preconceived notions of what a company ought to look like based on what other companies are doing in order to make broad comparisons for investment. It is why merely hype is such a strong signal for businesses rather than having a product that can stand on its own two feet.
We'll see that and raise you: βIt is difficult to get a man to understand something, when his salary depends on his not understanding it.β (Upton Sinclair)