An API is only part of a relationship. Even when the relationship is based on an API. For example, anyone can build an App for Shopify's app store. But, some apps are featured more than others, some apps are blogged about more by the Shopify team, and some apps are promoted by Shopify staff in the forum.
Yes, anyone can integrate with the easy to use API, but it's bizdev that turns an integration into a channel to acquire more customers. (This may apply more to B2B software than consumer)
Yes, anyone can integrate with the easy to use API, but it's bizdev that turns an integration into a channel to acquire more customers. (This may apply more to B2B software than consumer)