I don't think it's marketing's primary purpose to be off-putting?

Anyway, it's not the same thing: I'm fine with machine learning to give me better image search results, I'm not fine with machine learning to generate "art" or machine learning to generate text. Everyone has collectively agreed to call the latter "AI" rather than machine learning, so the term is a useful distinction.

it's a misleading distinction that's causing people to spiral out and think they're talking to an actual intelligence and is also being used to bamboozle lawmakers into allowing massive amounts of content theft