That's what the author argues, yes. It would work fine as shovelware but I have no interest in shipping that.

In fact, being able to throw it out like this is a big time saver in itself. I've always built a lot of projects but when you've spent weeks or months on something you get invested in it, so you ship it even though you no longer believe in it. Now when it only takes a couple of days to build something you don't have the same emotional attachment to it.