I think this is a smart move on Amazon's part (even if they feel slightly forced into it). I currently own a 3rd gen kindle touch with ads and preordered a "paperwhite" kindle with ads earlier this week.
It's quite likely that I would have never bought either kindle if I didn't know that I'd have the option, after purchase, to pay the difference and get rid of the ads. This way, I can see how bad they are and judge for myself if I'd rather go ad free.
Having this option on the latest Kindle fire would make me more likely to purchase the version with ads initially, as it's a lower price and I know I've got an "out".
In the ~9 months that I've owned the kindle, the ads haven't been offensive or obtrusive so I've never bothered to get rid of them (and I refuse to watch cable TV because the ads bother me too much).
It's quite likely that I would have never bought either kindle if I didn't know that I'd have the option, after purchase, to pay the difference and get rid of the ads. This way, I can see how bad they are and judge for myself if I'd rather go ad free.
Having this option on the latest Kindle fire would make me more likely to purchase the version with ads initially, as it's a lower price and I know I've got an "out".
In the ~9 months that I've owned the kindle, the ads haven't been offensive or obtrusive so I've never bothered to get rid of them (and I refuse to watch cable TV because the ads bother me too much).