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I just made it up, but I guess it would be a designer that can do the whole song and dance. In the article he specifically mentioned that UX and Visual Design is not the same thing; fair enough but startups want to do more with less...

Again, I'm no expert and I'm just a technical nerd who "doesn't get" designers. Probably should keep my mouth shut, in retrospect ;)



In the design world these are known as "unicorn designers" - since you're about as likely to find one :-)

It's the design equivalent of asking for a developer who is an expert in front-end, back-end, databases, operations, scaling, etc. etc.




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