Yes, and it's still fairly revolutionary for a designer to even think of UX or usability, contrary to what the article claims.
This feels a bit like if a programmer went round and said 'everybody uses node.js these days, are you getting a programmer who uses PHP or Node.js' completely ignoring the fact that the proportion of php to node code written is like 99.999 : 0.001.
Most of the designs I see still give little thought to the UX of the entire experience.
He even mentions it himself without realising the irony:
I spend a lot of my time just getting everyone on the team—designers included—to see the problem in a different way, not the way it has been implemented).
This feels a bit like if a programmer went round and said 'everybody uses node.js these days, are you getting a programmer who uses PHP or Node.js' completely ignoring the fact that the proportion of php to node code written is like 99.999 : 0.001.
Most of the designs I see still give little thought to the UX of the entire experience.
He even mentions it himself without realising the irony:
I spend a lot of my time just getting everyone on the team—designers included—to see the problem in a different way, not the way it has been implemented).