There is an implied question there, but you may want to get a bit more specific. The deal seems to be that you get a really good fitness watch for a fraction of the cost of Android and Apple offerings, if your statement and my first review of their website is accurate.
You're right in your assessment. My "what's the deal" was more asking "how did such a small unknown-to-me company do this with similar or better results to the worlds largest hardware/software companies (Apple/Google) in 2015/2016?" It sounds like they did it with even more specific and low level hardware and software, which makes it even more impressive.
Like I said, my bip did GPS, bluetooth notifications, hardrate tracking and most of the other things an iWatch did, but it had 20x the battery life and cost 1/5 of the price. I find this an unbelievable achievement that I don't understand, and it's rarely talked about.
There is an implied question there, but you may want to get a bit more specific. The deal seems to be that you get a really good fitness watch for a fraction of the cost of Android and Apple offerings, if your statement and my first review of their website is accurate.