I remember the time they were cracking down because I had entered 90%+ of the tickets into the ticket system (the product manager didn't write tickets) and told me that "every ticket has to explain why it is good for the end user".
I put it in a ticket to speed up the 40 minutes build and was asked "How does this benefit the end user?" and I said "The end user would have had the product six months ago if the build was faster."
Are you kidding me? My product owner and management ask me all the time to implement features "fast".