I think their gambit has more been "power", being battery packs, chargers, cables, etc. They are technically not a battery tech company, they assemble 3rd party batteries into consumer products.
There is a market for that, if they manage to design their devices properly and avoid safety issues in the future. A brand that people could trust would have value, if the customers were reasonable confident to get well-designed batteries, PV panels or adaptors without worrying too much about the quality of the components inside.
I know I’d rather pay a small premium to get good hardware than gamble with bargain bin no-names on Amazon. That being said I am not sure they are quite there. I’ve never had any issue with their chargers but the string of batteries recalls is not encouraging.
