SpaceX's entire mission is to get people to Mars en masse. They revolutionized spaceflight precisely as a part of that mission, not as an ends in and of itself. For instance the Polaris Dawn mission [1] sent humans further into space than we've been since the Apollo Program, intentionally traversed the Van Allen radiation belt, and carried out the first commercial spacewalk, executed experiments and so forth. And all of this was carried out by SpaceX.
That’s Elon Musks goal, but it’s not what they do. They lift and transport. Even the goal of lifting and transporting to mars is lift and transport. You could argue it’s all means to and end, but they’ve not done the end and they have only ever done the means and will continue to do so - making it a lift and transport company :-)
[1] - https://en.wikipedia.org/wiki/Polaris_Dawn