Another innovation is their line of M-series chips. I'm typing this on an M1 Max and this is by far the best combination of industrial design and physical hardware that I have used over the past 20 years. I've had it for four years, three new generations of chips have come out since then and this thing chews through anything I throw at it.

A ground-breaking, industry-changing innovation like the iPhone is like lightning in a bottle. It would be insane to think Apple can capture lightning every 5 years like clockwork.