Profit alone isn’t the motivation. Unlike polluting rivers, our goal isn’t to externalize costs onto society or the environment. We see a real problem: B2B teams waste massive time and budgets chasing unqualified leads, spamming prospects, and burning through acquisition dollars. By delivering truly high‑precision demand intelligence, we help businesses focus only on the buyers who actually want to talk, cutting down on unwanted outreach and wasted resources.
In other words, our goal is to create efficiency and reduce friction for buyers, sellers, and the planet rather than offloading harm onto someone else.
I don't think anyone is questioning the value for business. Marketing precision and accuracy come at a cost. That cost is the degradation of privacy; and by secondary order effect: human freedom, dignity and autonomy. That the resulting byproduct of this phenomenon is increased efficiency is irrelevant and uninteresting to the principal discussion.
One day you'll look back on how this technology is being used for actual real evil, and have to deal with the fact that your early naivety about the "value" you were bringing helped get us to that point.
Naïveté, and, IMO, a necessary deliberate desire to look the other way.
“Hey, I’d love to see the ahem ‘qualified leads’ looking at this crisis pregnancy center website, or at the Border Patrol website, or at the IRS tax deduction FAQ website.”
It’s so incredibly easy to imagine the ways this will be abused.
In other words, our goal is to create efficiency and reduce friction for buyers, sellers, and the planet rather than offloading harm onto someone else.