Tagged templates probably won’t help, or will be quite messy. But you can just use a thunk with some parameter destructuring:

    const tpl = ({ name }) => 
      `hello ${name}`;
    const n1 = tpl({ name: "joe" });
    const n2 = tpl({ name: "bob" });

Or if you don’t like the duplication of property names, you could do it without destructuring:

    const tpl = (o) => 
      `hello ${o.name}`;

Look for the free online book ”You don’t know JS”, it is good reading.