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This is a citizenry education problem, a media problem but not a metrics problem.

These metrics are built and used by people who do apply multiple measures - every day. If you are in a trading or macro oriented role, you will not be using just one figure. You will make the effort because your incentives and training encourage you to do so.

The non-specialist, which is most people, is never going to have a set of metrics which make it easy, because no metric can overcome all the practical and technical issues strewn across the path to producing it.



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